Business names are just names. In the end, people would still end up purchasing the product that they know for sure is more affordable or of higher quality. Simply put, a good business or product name can’t be used to mask the inferior quality of a particular product or service. But a good choice of name can add to the market appeal of products or services of already good quality. For small business name ideas, you have to be even more careful and take as much time needed with your selection. A good name can help put your company at the same level as other and bigger companies. A well-chosen name can help make your small business more professional or even appear more reliable and trustworthy.
Personal names or actual names of persons are some of the most common small business name ideas. They make a good choice but only if you’re capable of ensuring that your choice of business name will be associated with only the best products or services. It would also be more interesting if you have a story to back up your choice. This can help distinguish your business from your competitors because your choice of name, and the history that comes with it, printing names gives the company its own unique flavour or personality.
Small business name ideas also often start with a set of values that you want your company to be known for. When opening a hair salon, it may be your goal to always remain the most trendy or the most stylish. Your choice of name should reflect that then. If you’re thinking of starting a diner that’s known for homemade fries and a family friendly atmosphere then your choice of business name must reflect those traits as well.
One other thing to keep in mind when thinking of small business name ideas is that business names and trademarks aren’t always one and the same. Your corporation could be X Incorporated while the trade name which your diner chain is known for would be Diner ABC. It’s up to you if you want to set your company up this way. What’s important is that the name you choose is something you can see as building for the next fifty years or so. For your picks of names, you can still use the thesaurus, dictionary or a name book. Lastly, don’t forget to consider names or words from other languages as well!